Wednesday, 28 June 2017

Lettering for Four Four Two Magazine Messi Issue

It was great fun working on the hand lettering for the July issue of FourFourTwo Magazine with guest editor Messi


The work extended beyond the double cover to the opening article title lettering and can also be seen throughout the magazine in the form of smaller playful notes and jottings.


Guest edited by celebrated footballer, Messi, the design team at FourFourTwo wanted to give the magazine the personal touch with casual handwritten elements to complement the bold design.


As with all magazine work, the timings were tight so I worked closely with the Deputy Art Editor as the copy evolved and the design was finalised, both to the satisfaction of the design team and Messi’s sponsors, Adidas. 
It was a fast and furious job but a satisfying one - plus, I know a lot more about Messi than I did at the start of the project!

If you'd like to see more of my lettering and illustration for magazines, head over to the editorial folder on my portfolio site where you'll see an interesting variety of commissions for different publications.

Tuesday, 30 May 2017

Latest Welcome Campaign at Heathrow Airport

I have to confess I was pretty psyched to see the wonderful Tim Peake standing in front of my lettering at Heathrow … This is one of a series of large format posters for the latest Heathrow Welcome Campaign featuring my hand lettering. 


The posters can be seen looming large across the walls at the airport’s arrivals and departures areas and is one of the jobs that people tend to mention to me most, normally seen when returning from holiday. 


As with the Tim Peake’s poster, real people rather than models were used and a zoo keeper, a town crier, a Red Arrows pilot and even Santa (yes, he’s real!) amongst others, stand alongside the famous astronaut. See the full set of posters on the advertising page on my portfolio site.


I was commissioned by Chaos Design to create different styles of hand lettering to capture the personalities of the featured people as they welcome travellers to London. 


As you can imagine, the Welcome Campaign at Heathrow Airport is always a great project to work on but the added excitement of Tim Peake's inclusion made it an extra special commission.


Monday, 24 April 2017

Isabelle Broom Book Title Lettering plus Brush Lettering Demonstration

Having worked on the title for Isabelle Broom's debut novel published by Penguin Michael Joseph, I was delighted to be asked to work on more of her books.


Loose brush lettering was chosen to work with the atmospheric background imagery of the first novel, My Map of You and we continued in style with flowing lines and textures to draw the reader in. 


If you're an Isabelle Broom fan, there's more to look forward to, as I'm currently working on the next in the series ...


If you'd like to see more of my book cover lettering, click through to the publishing folder on my portfolio website.


Brush Lettering Demo at the SSI Lay Members' Day, London

I was thrilled to be asked to demonstrate and talk about my lettering work in the graphics industry at the celebrated Society of Scribes and Illuminators' Lay Members' Day on Saturday 29th April, 10am to 1pm. As time is short, I've decided to focus on a couple of my ongoing jobs - Country Living Magazine and Heathrow Welcome Campaign. I'll be bringing along samples of these jobs and a selection of my other work to show and discuss, while demonstrating brush pen lettering.


If you're interested in attending or would just like to see what's on, you can see details on the day's events here. Hope to see you there!

Thursday, 30 March 2017

Spring forward with Country Living plus Paper Mapping

The start of British Summertime means the clocks have gone forward an hour here in the UK, so with lighter evenings and the promise of finer weather, Spring-inspired news seems in order. 


Few magazines do Spring better than Country Living, so here’s an update on some of the work that I’ve been producing during my ongoing project with Country Living over the past year.


If you’re familiar with the magazine, you’ll be used to seeing my tonal watercolour lettering throughout its pages. Designed to work within the page layout, the bespoke brush lettering complements the elegant typography but is still bold enough to sit across a photographic background. The work itself is produced by hand, scanned and dropped onto the page for fine tuning. This kind of attention to detail ensures the lettering perfectly matches the article’s colour palette and remains legible over any background texture.



Aside from pullquotes, I also work on logos related to the magazine. Generally these are looser and more expressive, while still being carefully designed to fit within the space available - a fine balance between freedom and control.


If you’d like to see more of my magazine work, click through to the editorial folder on my website.


Paper Mapping

Since attending a creative mapping course at the British Library earlier this year, I’ve been enjoying exploring handmade books, playing with paper and experimenting with folds - see below my London map fold.


If paper is your thing, you can see more of this experimental work on my Mapmaker FB and Instagram pages.

Monday, 27 February 2017

Hand Lettered Illustrations for Nebianax plus Journaling Addict

I was excited to work on this challenging job for Mass Agency, creating hand lettered illustrations for a brochure for Nebianax, a new treatment for Cystic Fibrosis.




Attention to detail and constant revision helped me build up a series of word as image illustrations to get across the problems related to the illness. 


The restricted colour palette and clean design work well as a foil to the intricately expressive imagery. You can see the rest of illustrations, along with a larger detail view, on my portfolio.

Journaling Addict

Since the beginning of year, I've been enjoying playing around with imagery in a series of journals, which I post sporadically on my dedicated RR Mapmaker FB and IG pages. A chance to flex my hand skills and experiment with new media, it's great fun and an opportunity to hook up with people with similar interests. Head over to my online accounts if you'd like to see more of the work ...

Monday, 30 January 2017

Ruth Rowland Mapmaker - Equality Map for National Parks Magazine

It was a privilege to be asked to create a map by the National Parks Conservation Association.

Remembering Birmingham's Fight for Equality was a difficult subject to illustrate but a rewarding one. With the help of the Art Director, I researched the key elements that were to make up the illustration and thought about how I could approach the subject of the proposed Alabama site.


My first thoughts were of the colour palette, I decided to keep this muted, to reflect the serious nature of the subject but still light enough to suggest the positive outcome of the struggle leading Read on ...

Ruth Rowland Mapmaker

The sharp eyed amongst you will have noticed that I have added the descriptor Mapmaker alongside Lettering Artist on my website. I’ve always enjoyed working on maps, so much so, that this year I have enrolled in a course at the British Library to explore their fabulous collection and study the whole concept of maps, from the most literal to the more cerebral.

So far it’s been fascinating and I look forward to sharing my discoveries with you. In the meantime, I’ve set up dedicated Facebook and Instagram accounts focusing on my interest in maps, travel journaling and illustration. If this is something that interests you then head over and follow my journey. 

If you think you have an interesting map-related project, whether it’s mapping a journey, an event or an idea, feel free to get in touch, I’d be happy to talk it through. You can browse more examples of my work in the maps folder on my website.

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